Saturday, January 29, 2011

Friday, January 28, 2011

Ventana Fine Properties to implement QR Codes in Marketing














FOR IMMEDIATE RELEASE
JANUARY 28, 2011

CONTACT:
GARY WHITTEN / Director of Marketing
Office: 480-538-2124
GaryW@VentanaFineProperties.com

SCOTTSDALE REAL ESTATE COMPANY IMPLEMENTS CUTTING EDGE
TECHNOLOGY IN IT’S REAL ESTATE MARKETING.

          SCOTTSDALE, ARIZONA, NOVEMBER, 15, 2010  -  Ventana Fine Properties of Scottsdale will be implementing “QR-codes” into their Property Signs and marketing materials. “QR codes” stand for “Quick Response”. They are 2 dimensional bar codes ( versus the 1 dimensional UPC codes ) and they are readable on many of today’s smart phones with the download of the proper free software.
    The QR codes can store information as simple as the Ventana Fine Properties website, office address, or a Realtor’s name & phone number or even the basic information about a property such as number bedrooms, bathrooms, square footage and price. Once a cell phone photographs, scans & reads a QR code it can immediately connect customers to a website or an online video to convey the information you want them to see.
    For your cell phone to be able to read QR Codes you will need to have QR Code bar code reading software installed on it. There are many websites that offer the option of downloading via PC and then transferring to your phone, or visiting with your with your smart phone via browser for direct download and installation. You can download both “QR” bar code Creators and Readers. One such company is www.qrstuff.com.
    The technical specifications for a QR Code are set down in the ISO-18004 standard so they are the same all over the world. Some things to consider when creating your bar codes; the largest standard QR Code is a Version 40 symbol that has 177x177 modules in size and can hold up to 4296 characters of alphanumeric data (theoretically) compared to 25 characters for a Version 1 QR Code.
With today's current cell phone cameras it is best to stick to a Version 5 or lower with the actual code symbol at least 2 cm ( .85 inches across)  or larger. Ventana Fine properties will be implementing its “QR” symbols on property signs at least 3 - 6 inches in size so they can be easily photographed from a short distance.
     QR codes have been big in Japan for years and introduced into Europe a while back. The US Postal Service has been using it for a few years and finally launched a full service Bar code program last fall. They have already processed 28 billion pieces of mail with it over the past year.
     QR codes will probably be a cell phone novelty for the immediate future but will soon become a sophisticated marketing tool for the future with the explosive growth of today's smart phones. Ventana Fine Properties is one of many companies that likes to remain on the cutting edge of  today’s technologies while constantly searching for innovative  marketing solutions to offer to its real estate customers .
    For more information on Ventana Fine Properties call (480) 538-2124 or visit: www.VentanaFineProperties.com

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Scottsdale Arizona Relocation Services





www.ventanafineproperties.com/relocation_services.asp

FOR IMMEDIATE RELEASE
JANUARY 28, 2011

CONTACT:
KERRI CALLIDORA / Director of Relocation at Ventana Fine Properties
Direct: 480-236-3087
Office: 480-538-2124
KerriS@VentanaFineProperties.com

SCOTTSDALE REAL ESTATE FIRM ASSISTS AREA COMPANIES IN MOVING THEIR MOST VALUABLE ASSETS . . .

          SCOTTSDALE, ARIZONA, NOVEMBER 22, 2010 - Ventana Fine Properties (VFP) of Scottsdale is redefining relocation services by ramping up its extensive Corporate Relocation Program. Through their unique relocation solution, the Flourishing Family, VFP offers a dynamic approach to assisting valley companies and their relocating employees.
     The department is headed-up by Kerri Callidora, Ventana’s Director of Relocation Services, who has helped more than 2000 families find homes of their own. VFP is a member of Employee Relocation Council (ERC) and Leading Real Estate Companies of the World; an international relocation network with more than 600 exclusive members of the nation’s independent companies.
    Shearer says, “Relocation is a lifestyle transition that affects the entire family, the employee and the hiring company alike, with little support from the real estate community. The Flourishing Family™ – a unique relocation solution for family minded professionals is the answer for coming along side and embracing both of these family units by providing concierge services, before, during and after a move takes place, which are invaluable to all parties involved.”
    VFP’s Corporate Relocation Program is dedicated to both the individual and the hiring company, providing unparalleled concierge service. This benefits the company by reducing employee stress and downtime during the moving process and also assists companies in attracting new talent from different markets.

    Carefully selected world-class relocation materials, which consist of a compilation of publications and digital information on DVD can be requested through the VFP website www.ventanafineproperties.com/relocation_services.asp or by contacting the office directly at
480-538-2124.

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